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DHL 和全球的 ESL Gaming 宣布将双方成功的合作伙伴关系延长多年。自 2018 年以来,DHL 一直是 ESL 的物流合作伙伴,负责运输物流、移动舞台设备、显示器和游戏椅等。

  随着延期,DHL 继续广泛参与电子竞技。在前几年围绕 ESL One 锦标赛系列建立的足迹和成功的激活活动的基础上,新协议将扩展到包括完整的 ESL CS:GO Pro Tour、ESL 的所有全球 Dota 2 属性和 ESL Mobile,一个全-新的移动电子竞技生态系统。ESL 的移动计划于 2019 年推出,吸引了全球数百万人,并为玩家和观众提供了一个独特的平台。2021 年,欧洲的粉丝将能够参与并参与一些的移动游戏,包括 Asphalt 9: Legends、Brawl Stars、Clash of Clans、Clash Royale 和 Legends of Runeterra,以分享近 200,000 欧元的奖池. DHL 将为 ESL Mobile 计划的欧洲运营提供重要支持,并为欧洲大陆的玩家提供实现移动电竞梦想的机会。因此,DHL 的范围将从 2020 年的 6 场比赛显着扩大到 20 多场比赛,在 2021 年及以后面向真正的全球观众。

  此次扩张是在充满挑战的时代共同取得成功的故事。去年面对,DHL和ESL迅速适应了全线上举办赛事的新形势。DHL 一直专注于“团结游戏玩家”,将他们的活动转化为创新的签名片段、测验和通过 Twitch(的游戏和电子竞技流媒体平台)以数字方式直接与粉丝互动的游戏。

  “游戏是全球增长Zui快的形式。我很高兴我们作为物流供应商成为电子竞技世界的一部分,并且我们的合作伙伴关系已通过“ESL Mobile”扩展到更广泛的领域。DHL 受到 ESL 粉丝群的欢迎和喜爱,这是对赞助商的赞美”,德国邮政 DHL 集团品牌营销主管 Arjan Sissing 说。“一个巨大的成功是,尽管只有在线锦标赛,我们仍然能够将玩家团结起来,我期待着更多赛事的到来。对我们来说,与全球电子竞技爱好者建立这种情感联系是与对电子商务有亲和力的庞大数字原住民社区互动的完美方式。”

  DHL and ESL Gaming, the world’s largest esports company, have announced a multiyear extension of their successful partnership. DHL has been the Official Logistics Partner to ESL since 2018 and is responsible for the transport logistics, moving stage equipment, monitors and gaming chairs, among other elements.

  With the extension, DHL continues its extensive involvement in esports. Building on an established footprint and successful activation campaigns around the ESL One tournament series in previous years, the new agreement will expand to include the full ESL CS:GO Pro Tour, all of ESL’s global Dota 2 properties, and ESL Mobile, an all-new mobile esports ecosystem. Launched in 2019, ESL’s mobile initiative has attracted millions worldwide and provided a unique platform for players and viewers alike. In 2021, fans in Europe will be able compete and engage in some of the most popular mobile titles including Asphalt 9: Legends, Brawl Stars, Clash of Clans, Clash Royale, and Legends of Runeterra for a share of the almost EUR 200,000 prize pool. DHL will provide crucial support to the European operation of the ESL Mobile program and give players across the continent an opportunity to realize their mobile esports dreams. Consequently, DHL will significantly expand its scope from 6 tournaments in 2020 to deliver over 20 tournaments, addressing a truly global audience in 2021 and beyond.


发布时间:2024-12-22
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