A recent survey reveals that more Canadians are enjoying the added convenience that e-commerce provides, with 68 per cent of respondents indicating that it is the fastest and most efficient way to shop for gifts during the holiday season. The survey of 1,522 Canadians also found that 69 per cent of respondents believe online shopping offers a better selection of gifts.
Findings from the fifth annual Online Shopping Intentions Survey commissioned by FedEx Express Canada, a subsidiary of FedEx Corp (NYSE: FDX), suggest that the rise of e-commerce has changed Canada’s approach to gift-giving, showing a 16 per cent increase in the number of respondents planning to shop online this year over those who said they did in 2014. With 61 per cent of respondents planning to shop online this holiday season and 14 per cent indicating that they are planning to shop online for the first time, consumers are doing more of their holiday shopping on the web, which can be attributed to convenience factors including the ability to compare prices and ship directly to their home.
“Each year we see strong evidence of the continued growth of online shopping throughout our FedEx network, especially during the holiday season where the number of packages making their way through our network continues to grow,” said Lisa Lisson, president of FedEx Express Canada. “E-commerce is now the new normal and as Canadians look to online shopping as a solution for their everyday purchases and holiday season shopping needs, they require shipping solutions they can depend on.”
The rapid growth of ecommerce has drawn in Canadians of all ages, from all corners of the country. Some additional survey findings include: