Parque Industrial Enea
Pudahuel, Santiago
全球的国际快递服务提供商 DHL Express 推出了“一切都在点击”的全球数字活动，旨在发展其电子商务业务并引导网络商家进入蓬勃发展的全球市场。DHL 帮助卖家驾驭日益国际化的格局，其中 70% 的在线买家在 2017 年从国际网站购买，比去年同期增长 6%。DHL Express 的目标是从初创企业到大型企业的公司，就如何增强国际电子商务运输能力以及如何瞄准一代等精通互联网的买家提供建议——其中 68% 的人可能会选择基于零售商的提供的交货选项。
“国际电子商务正在以惊人的速度增长，我们希望我们的客户抢占他们的市场份额——这意味着为他们的电子商务主张增加价值，”DHL Express 欧洲执行官兼商业主管约翰皮尔森说. “我们客户的成功与他们的买家对交付体验和提供的交付选项的满意度密切相关。DHL 开发的服务既可增强客户体验，又可在网络商家进入新市场时为其提供支持。我们的全球营销活动将展示这些服务，从为买家提供灵活的交付选项的按需交付到为商家量身定制的智能网站分析。”
使用先进的市场情报工具，DHL 可以快速识别从国际地点接收流量的购物网站，从而标记卖方核心市场之外的潜在销售。此外，DHL 可以将网站参与度指标与竞争对手的指标进行比较，通过增加跨境快递选项来确定降低跳出率的机会。通过基于清单的方法，DHL Express如何针对国际销售优化其网站以及如何通过提供的运输选项创造竞争优势为商家提供建议。
使用按需交付，买家会通过电子邮件或短信主动收到有关发货进度的通知。收货人可以将送货安排在另一天，安排送货到附近的 DHL 服务点或其他地址，甚至可以要求在假期期间保留货件。DHL Express 在 100 多个国家/地区提供按需交付服务，今年还会增加约 50 个国家/地区。
“一切都点击”包括操作视频、白皮书、客户和趋势视频。该活动将覆盖多个在线营销渠道，包括自然搜索和付费搜索、丰富的广告展示位置、程序化广告、在线公关和影响者营销。DHL Express 已在美国、英国和南非启动了这项活动，并在第二阶段扩展到中国、德国、墨西哥和其他选定的市场，并*终扩展到全球。
DHL Express, the world’s leading international express service provider, has launched “Where Everything Clicks,” a global digital campaign to grow its e-commerce business and guide web merchants as they access the booming global marketplace. DHL helps sellers navigate an increasingly international landscape, in which 70% of online buyers made a purchase from an international site in 2017, up 6% from a year earlier. DHL Express is aiming its campaign at companies ranging from start-ups to large enterprises, advising on how to enhance international e-commerce shipping capabilities and how to target internet-savvy buyers like millennials – 68% of whom are likely to choose a retailer based on delivery options offered.
“International e-commerce is growing at a remarkable pace, and we want our customers to grab their share of the market – that means adding value to their e-commerce proposition,” states John Pearson, CEO Europe and Head of Commercial for DHL Express. “Our customers’ success is closely tied to their buyers’ satisfaction with the delivery experience and the delivery options offered. DHL has developed services that both enhance the customer experience and that support web merchants as they access new markets. Our global marketing campaign will showcase those services, from On Demand Delivery with its flexible delivery options for buyers to intelligent website analyses tailored to merchants.”
Using advanced market intelligence tools, DHL can quickly identify shopping sites that receive traffic from international locations, thus flagging potential sales outside of the seller’s core market. In addition, DHL can compare website engagement metrics to those of competitors, identifying opportunities to reduce bounce rates with the addition of a cross-border express delivery option. With a checklist-based approach, DHL Express advises merchants on how to optimize their websites for international sales and how to create a competitive advantage via shipping options offered.
With On Demand Delivery, buyers are notified proactively via email or SMS about a shipment’s progress. Receivers can schedule delivery for another day, arrange delivery to a nearby DHL Service Point or an alternate address, and even request that a shipment is held during vacation. DHL Express offers On Demand Delivery in over 100 countries, with about 50 more coming this year.
