即将到来的这个周末，esl one cologne 将在德国朗盛赛场庆祝其成立五周年。就在一年前，dhl 成为 esl one series 的物流合作伙伴。除了运输大量舞台设备外，dhl 还将游戏团队的游戏椅运输到世界各地的 esl 地点。凭借数十年的活动物流经验，dhl 今年庆祝成立 50 周年。
“我们与 esl 的合作使 dhl 能够活跃于吸引年轻一代日益增长的趋势的业务。德国邮政 dhl 集团企业品牌营销主管 arjan sissing 表示，大型电子竞技赛事及其选手让全球数百万粉丝兴奋不已。“作为一家全球物流公司，我们很高兴成为 esl one 的物流合作伙伴，并为游戏赛事管理全球物流。尽管今年在卡托维兹（波兰）、孟买（印度）和伯明翰（英国）举办的 esl one 赛事取得了巨大成功，但我们特别期待在科隆（德国）举办 esl one 赛事，因为距离很近远离我们位于波恩的公司总部。”
go dhl：电子竞技界的合作伙伴
作为物流合作伙伴，dhl 帮助推广一项在全球范围内迅速流行并吸引数百万粉丝的运动。esl 和 dhl 建立了独特的电子竞技合作伙伴关系，受到全球粉丝的欢迎。在伯明翰esl one活动的主舞台上，“dhl，dhl，dhl”的歌声从人群中升起，粉丝们通过创意服装、自制海报和相关网络媒体上的帖子表达了对品牌的忠诚。esl、dhl 和游戏迷都生活、呼吸和庆祝合作伙伴关系。
“esl one cologne 正在科隆朗盛赛场庆祝其成立五周年，感谢 dhl 等合作伙伴，该活动将尽可能顺利进行，”esl 执行官兼创始人 ralf reichert 说。“在每场如此规模的比赛背后，都需要精心规划和协调大量的后勤工作，以确保我们能够按时开始。我们需要传输比赛的屏幕就达到 4,500 平方米——相当于 11 个篮球场的面积。”
今年，科隆将再次迎来电竞社区的玩家和粉丝。对于球员来说，这完全取决于注意力、速度、战术和团队合作。7 月 5 日至 7 日，esl one cologne 2019 小组赛的 16 支球队将争夺 30 万美元的奖金，争夺梦寐以求的朗盛赛场名额。去年，每天约有 15,000 名观众参加科隆赛事。参加 esl one 2019 的游客将参加各种各样的活动——除了观看派对和赛后活动外，还将有球员签名会和现场表演等活动。
this coming weekend esl one cologne will be celebrating its fifth anniversary in germany’s lanxess arena. dhl took over as the official esl one series logistics partner just a year ago. in addition to transporting vast amounts of stage equipment, dhl also transports gamer teams’ gaming chairs to esl locations around the world. drawing on decades of event logistics experience, dhl is celebrating its fiftieth anniversary this year.
“our cooperation with esl enables dhl to become active in a business that appeals to a growing trend among younger generations. the major e-sports tournaments and their top players thrill millions of fans around the world,” says arjan sissing, head of corporate brand marketing at deutsche post dhl group. “as a global logistics company, we are delighted to be the official esl one logistics partner and manage worldwide logistics for the gaming events. although this year’s esl one events in katowice (poland), mumbai (india) and birmingham (uk) have been a great success, we’re especially looking forward to working the esl one in cologne (germany) given that it’s only a short distance away from our corporate headquarters in bonn.”
go dhl: a unique partnership in the e-sport world
as the official logistics partner dhl helps to promote a sport that is rapidly growing in popularity on a global scale and has millions of fans hooked. esl and dhl have developed a unique e-sport partnership that is celebrated by fans worldwide. in the main arena at the esl one event in birmingham, chants of “dhl, dhl, dhl” rose up from the crowds as fans showed their allegiance to the brand with creative costumes, self-made posters and posts in related online media. esl, dhl and gaming fans all live, breathe and celebrate the partnership as one.
“esl one cologne is celebrating its fifth anniversary in cologne’s lanxess arena and it’s thanks to partners such as dhl that the event will run as smoothly as it possibly can,” says ralf reichert, ceo and founder of esl. “behind every tournament of this size, there’s a huge logistics effort that has to be carefully planned and coordinated to ensure we can start on time. the screens we need to transmit the games measure 4,500m2 alone – that’s an area equivalent to eleven basketball courts.”
this year, cologne will again welcome e-sport community players and fans. for the players, it’s all down to concentration, speed, tactics and teamwork. from july 5th to 7th, sixteen teams in the group stage of esl one cologne 2019 will compete for us$300,000 in prize money and battle for a coveted lanxess arena spot. last year, some 15,000 spectators attended the cologne event each day. a wide range of activities await visitors to esl one 2019 – apart from official viewing parties and an after-show event, there’ll be autograph sessions with the players and entertainment featuring live acts and more.
